About Influra

Our story

Influra was born out of frustration with how creators are often undervalued and underpaid in sponsorships. Too many brands offer lowball deals, and too many creators lack the negotiation power to push back. We built Influra to change that — securing fair rates, adding transparency to every deal, and acting as a true partner to creators rather than an agency that takes advantage.

Credibility

Founder is an active YouTuber with hands-on experience running sponsorships — so we know both sides of the table. We use that experience to protect creators' earnings and to deliver value for brands.

How we work

• Transparent % commission model (discussed upfront).
• Direct negotiation with brands — we handle the back-and-forth.
• Campaign management so creators focus on content.